Our story
It started at a kitchen table
LIFA grew out of a lifelong commitment to whole foods and natural living that Lee grew up inside. In her twenties she noticed how much thriving people were quietly losing, and started asking what was taking it: the food, the everyday products, the exposures nobody questioned.
The answer kept pointing back to synthetic ingredients and undisclosed fragrance, and to a market that greenwashed the problem instead of solving it.
How it grew
From one kitchen table to five product lines
It started with Lee handcrafting her own daily essentials because the honest options she wanted did not exist. That became skyr, body, home, garden, and pet — every line made by hand, in small batches, in Utah.
Plastic-free laundry detergent, whole-ingredient body care, high-protein Utah goat milk skyr, premium worm castings and worm tea, and freeze-dried skyr for dogs. One standard behind all of it.
The mark on our label is a promise: we know where everything comes from, and we will always point toward what is good for a household.
The name
LIFA is Icelandic. It means “to live.”
Drawing on her Icelandic heritage, Lee built one clean standard across the whole household rather than one more single-category brand — so families can spend less energy avoiding harm and more energy actually living.
What we promise
We will tell you the truth about what is in our products and why it matters.
Genuine clean
If it is not actually clean, we do not make it. There is no in-between shelf.
Radical transparency
Every ingredient is listed on the label. Ask us the uncomfortable question and we will answer it.
Human connection
A real person stands behind every product, and you can reach her.
Become an urban homesteader
You do not need acreage. A shelf, a windowsill, and one change at a time is a real start.
Stewardship
Providing and fostering good things of the earth, and treating them as worth protecting.
Handcraft & quality
Small batch is a standard, not a limitation. Every batch earns the name.
In their words
The part that keeps us going
“I emailed a question about the ingredients at nine at night and Lee answered me herself. I have never had that from a brand.”
“I didn't know clean could feel this good. I thought I was just getting older.”
“I don't want any other yogurt anymore. That is the whole review.”
A glimpse of the LIFA life
The days behind the batches
Come find us at the market
Taste the skyr, smell nothing in the soap, and ask whatever you want. That is still the best way to meet LIFA.
Where to find us